|

We are delighted to be running a fabulous giveaway in association with WaterBaby.
WaterBaby® is an everyday water drink fortified with the recommended daily intake of Folic Acid and a blend of vitamins including Zinc and Calcium, designed to offer a refreshing way towards extra hydration and nutritional support throughout all stages of pregnancy. Here is some background information on How WaterBaby was born!
WaterBaby is the brain child of mum to be Anna Ridgway.
When Anna decided that they wanted to start a family they instantly recognised the importance of taking a regular supply of folic acid. Despite such good intentions during the early stages of pregnancy, the discomfort of swallowing traditional folic acid tablets, eating before every tablet and fitting the routine into her busy lifestyle resulted in it becoming increasingly difficult to honor this commitment. This worried Anna as she was concerned that any supplements she managed to take to promote the health of her developing baby were not being effectively absorbed into her bloodstream, and made her wonder if there was a better and more palatable solution available for her. After looking around and finding no fitting replacement both Anna and her husband Ben started to devise a suitable alternative that meant women could safely get their advised RDA of folic acid, but via a more suitable and palatable product.
After much thought and research Anna came up with an innovative solution and prototype concept to this overly common yet simple problem, a bespoke and refreshing everyday water drink that not only contains the recommended daily allowance of folic acid (400mcg) but also incorporates a careful blend of other essential vitamins and minerals. The solution was WaterBaby, an alternative, yet simple approach to helping women conveniently consume their RDA of folic acid at anytime throughout the day. Ben and Anna then conducted some carefully targeted market research aimed at sourcing honest feedback from mums to be about the overall WaterBaby concept. The resulting feedback was resoundingly positive, not only highlighting the frequency of the problem but also the pressing need for an alternative. Furthermore the research also showed that as hydration plays a key role in facilitating a healthy pregnancy, many women were looking for convenient and refreshing ways of assisting them to remain replenished and hydrated.
Encouraged by this feedback and the pressing need for an alternative solution, Ben sought advice from nutritional scientists based at a leading world drinks manufacturer on establishing the brand and producing a revitalising and trustworthy functional drink aimed purely at the mum to be market. Together, they created the nutritious WaterBaby formula; enriched with the RDA folic acid, plus calcium, zinc and vitamins B6 and B12.
By now Anna was at the stage of her pregnancy where she was experiencing regular morning sickness. This made taking tablets very hard for her and left Anna struggling to eat regular meals, which meant she had to endure the discomfort of swallowing traditional folic acid tablets on an empty stomach. This is where WaterBaby really worked for Anna allowing her to take her supplements in liquid form as opposed to traditional tablet form, the mild citrus flavour helps overcome feelings of nausea whilst delivered the nutrition and hydration needed.
For many mums to be like Anna WaterBaby is the perfect solution offering peace of mind to the many multi-tasking, conscientious women who want the best possible start in life for their baby and a healthy pregnancy experience for themselves. WaterBaby is now available to buy in stores and online. WaterBaby are now busy developing the brand and product range further and already new flavours are in the pipeline including a pomegranate version and a ginger and lemon variety specifically designed to combat nausea.
Both Ben and Anna are very proud of WaterBaby and happy that their product can help many mums to be all over the the world. WaterBaby are also committed to working with charities to educate and raise awareness of the benefits of folic acid and all-round pregnancy health. They are looking forward to the success of their product and to the birth of their very own baby in October.
To find out more about Waterbaby or to order your very own Weekly or Monthly Pregnancy Plan visit -www.mywaterbaby.com
WaterBaby® Key Points
• Daily recommended intake 400mcg of Folic Acid
• A source of B vitamins, Zinc and Calcium
• Developed by food scientists
• A source of extra hydration
• Conveniently sized 500ml bottle
• 6-month shelf life (without refrigeration)
• Fully recyclable packaging
• Suitable for vegetarians
• Suitable for those who struggle with folic acid tablets
• Winner of 'best new functional drink 2011'
• Many future developments under way for the brand
Stay tuned for details of how to win a month's supply of WaterBaby!
|